Retail, for all it's innovation in marketing and presentational approaches, is decidedly old fashion and stogy when it comes to technology.  Indeed most retailers that have an ecommerce presence today separate it away from their mainline businesses and the two never meet.  For the ecommerce teams that are technologically savy, they are disconnected from the retailing experience in their own way by living in ivory towers away from the day to day operations of their bricks and mortar cousins.  The result: retailers simply fail to operate as efficiently and effectively as they migh

Tonight I am going to set up 'Search Engine Optimizted'(SEO) URLs on our website; indeed, www.buttgereit.com itself is set up to use them.

You can recognize them in that they don't look like:
http://www.website.com/index.php?id=23213&topic=cheese&another_var=somthing_else

SEO URLs are simple, human readable (mostly) URLs more like:

http://buttgereit.com/SEO-does-it-matter