Tonight I am going to set up 'Search Engine Optimizted'(SEO) URLs on our website; indeed, www.buttgereit.com itself is set up to use them.

You can recognize them in that they don't look like:
http://www.website.com/index.php?id=23213&topic=cheese&another_var=somthing_else

SEO URLs are simple, human readable (mostly) URLs more like:

http://buttgereit.com/SEO-does-it-matter